The shell.build brand

shell.build

A welcoming workspace for learning about robotics, electronics, and the joy of making things move.

The logo

A friendly turtle drawn from generous rounded shapes. Use the mark on its own for compact spaces, and the lockup for headlines and navigation.

Mark

shell.buildLockup

shell.buildOn colour

Shell green leads, coral plays, and near-black ink keeps everything readable.

Shell green

Primary actions, links, the mark

accent

Deep shell

Headings on colour, CTA band

accent-strong

Mint

Panels, badges, soft fills

accent-soft

Coral

Playful highlights, secondary CTAs

brand-accent

Ink

Body copy and the wordmark

text

Paper

Cards and surfaces

surface

Two original characters who give the brand a face. Volt is the builder; Sprout is the grower.

The builder

A cyber turtle with a circuit shell and a jetpack. Volt fronts the product, the editor and the empty states.

The grower

A garden tortoise carrying a planter of plants. Sprout warms up onboarding, success and classroom moments.

Make complex ideas feel approachable, one small experiment at a time.

Put ideas in motion and learn by building, testing, and trying again.

Give students and adults a clear path from their first question to their next discovery.